Turkey’s New Food Labeling Standards for Consumer Protection

In recent years, concerns over food safety and consumer awareness have prompted regulatory bodies worldwide to enact stricter guidelines for food labeling. Recognizing the importance of transparent and informative labeling, the Ministry of Agriculture and Forestry in Turkey has taken significant steps to amend the Turkish Food Codex Regulation on Food Labeling and Informing Consumers.

The updated regulation, published in the Official Gazette on April 6, 2024, marks a milestone in the effort to ensure that consumers are provided with accurate and comprehensive information about the products they purchase. Among the key provisions of the amended regulation are measures aimed at addressing issues related to flavor representation, product differentiation, and visual clarity on food labels.

One notable change introduced by the new regulation is the restriction on the use of real food images related to flavor on labels. In cases where flavoring is used entirely instead of a food ingredient, the use of such images will no longer be permitted. This measure aims to prevent misleading representations that may not accurately reflect the contents of the product.

Moreover, the regulation emphasizes the importance of clear and unambiguous labeling to avoid confusion among consumers. Expressions such as "...taste," "...flavor," and "...enjoyment" will no longer be permitted on labels of similar foods that could be easily confused with each other. This step not only enhances transparency but also promotes informed decision-making among consumers.

Another significant change is the standardization of font size, style, and character for the name of the food on labels. By ensuring consistency in labeling aesthetics, consumers will find it easier to identify and compare products, even at a glance. This adjustment reflects a commitment to improving consumer experiences and empowering them to make informed choices about the foods they consume.

Overall, Turkey’s implementation of new food labeling standards represents a significant stride towards safeguarding consumer interests and bolstering trust in the marketplace. By setting higher standards for labeling practices, Turkey is making a commendable effort to prioritize consumer protection and promote transparency in the food industry.